A well-designed signage board can impact how your business is seen. For Perth-based ventures, the right signage makes things easier to find, keeps people informed, and shows that you take your work seriously.
In addition, clear messages, easy-to-read designs, and sturdy materials all support how your business runs daily. So, in this article, we'll discuss how you can choose the perfect sign that suits your business.
Tips for Finding the Perfect Business Signage
Choosing the perfect business signage can be overwhelming, but it doesn't have to be. With the help of these tips, you’re able to select signage that enhances your brand's visibility and fits your company's unique needs.
Identify Your Business Needs
When selecting a signage for business, the first step is to understand what it needs to accomplish. Consider where the signage will be placed, whether outside your building or inside your store. Ask yourself if you need signage for branding, directions, or safety.
For example, outdoor signage may need to be larger and more eye-catching to attract attention, while indoor signs need to be more informative and directional. In addition to that, you should invest in more visible or illuminated signage if your business is in an area with heavy foot traffic.
By identifying your business's specific needs, it will help you choose the right signage that supports your goals, enhances your professional image, and ensures smooth daily operations.
Choose the Right Material for the Job
When it comes to the materials that you’ll be using, you need to ensure that it lasts and performs well over time. Specifically, in Western Australia’s climate, you need to consider factors like UV resistance, waterproofing, and the ability to handle wind exposure.
Materials like aluminium, acrylic, and weather-resistant composites are ideal for outdoor signs that withstand harsh sun, rain, and wind. On the other hand, vinyl and foam may not offer the same level of durability, but they're excellent for indoor designs.
Moreover, if your business is in a dust-heavy or rough environment, materials that resist abrasions and maintain their appearance are important. That said, using the right materials ensures your signage stays visible and effective, even in challenging weather conditions.
Make Sure It’s Compliant
Statutory signage, including fire exits, hazard warnings, braille, and accessibility signs, is often mandatory to ensure the safety and accessibility of your premises. By working with a Perth signage company that handles the application and approval process for council permits, it can effectively save you time and effort.
For larger projects, wayfinding systems and compliance with AS 1319 may also apply. This ensures that your signage board is clear, easy to understand, and meets all necessary regulations.
Prioritise Visibility and Readability
A signage board should be designed to be clear at a glance, even from a distance. For effective signage, readability is important. In addition to that, you need to make sure that your message is easily understood at first sight to enhance its usefulness. Consider using bold, easy-to-read fonts and high-contrast colours that stand out, whether in direct sunlight or dim light.
Also, keep the design minimal to avoid clutter. In this way, it focuses on the most important information. If your business operates after hours, illuminated or backlit signage is a smart option to ensure 24/7 visibility.
Installation Considerations
When installing signage, mount it properly for different surfaces to ensure stability and visibility. If your sign is illuminated, address the electrical requirements to guarantee safe and reliable operation. Also, plan the installation timing around weather conditions to avoid delays or damage.
With the help of a professional signage company in Perth, you are able to ensure safety during and after installation. Although DIY installation may seem like a good option, professionals bring expertise and reduce the risk of mistakes or accidents.
Get Signage That Works For Your Business
When choosing a signage board, it's important to match the design to your specific business needs. Truth be told, great signage helps strengthen your brand, enhance safety, and project a professional image.
To get signage that meets these goals, work with a trusted signage company like Artcom Fabrication. With innovative design, fine workmanship, and the latest in manufacturing technology and materials, we make sure your message is delivered as you intended. For more information, contact us today!
Frequently Asked Questions (FAQs)
If you want to know more about signage, check out these details:
What is business signage?
It refers to visual displays communicating a brand’s identity, services, or promotions to customers. It helps attract attention, guide visitors, and reinforce a company’s presence both indoors and outdoors.
How long does a signage board typically last?
The lifespan of a signage board depends on the materials used, exposure to weather, and maintenance, but quality signs can last several years.