The challenges of needing heavy keepers on the faces of such a finely-serifed logo was overcome by using a slimline metallic gold trim which was welded to the faces of the letters. The trim causes the sign to glisten beautifully in the afternoon sun, a unique feature on the Perth skyline. We also designed & engineered the support arms that were fastened to the building’s existing structure, removing and notching out holes in the black aluminium louvers and reinstating them with custom made flashings to maintain their weatherproofing abilities, and making the large letters appear to be floating off the surface. No raceways in sight! The letter faces were decorated with a custom printed metallic gold dual colour vinyl, which illuminates as white at night for maximum visibility.
DIRECTIONAL AND WAYFINDING SIGNAGE
All brass and anodised aluminium signage was manufactured in-house, and all pieces were finished by hand. From the fine individual waterjet cut brass lettering (the stroke width of which was so fine that we had to have special miniature brass studs manufactured to suit the 2-3mm thick strokes) to the solid 10mm engraved and sandblasted logos on the front entry sign, each and every piece was manufactured and installed to the highest standards to reflect the prestigious status of the Intercontinental brand, with the braille signage, various materials were presented to ensure we were true to the designer’s intent, whilst also meeting the requirements of the building code of Australia and Australian Standards.